Engineer. Previously Lead Developer @ Genio Quiz, (30m app downloads & 500m views on Youtube). Game developer & Systems Analyst @ Painful Smile. Card games enthusiast.
Head of Growth. Previously, Founder Genio Quiz (30m app downloads & 500m views on Youtube). Social media lead @ Miniclip SA
Engineer. Broad experience of development across mobile, VR and systems engineering. Makes sandcastles.
AI Project Lead. Philosophy & History graduate from Leeds University. Aspiring AI ethics chief.
Data Engineer. Previously Game & Marketing analyst at Miniclip SA, Data Engineer @ Attest. Bouldering enthusiast and beginner golfer
Game design (Consultant). BAFTA Award winning game designer @ Snap Finger Click.
CEO. Previously C-level at Miniclip SA (a Tencent company) with accountability in marketing, ad revenue & business intelligence. At Miniclip, Pieter led a team of 100+. Occasional BOTW & Hades player.
Game Design. 10+ years experience at leading game developers like Zeptolab, Full Fat Games, Sumo Digital. Loves visiting London.
We are part of a new breed of Small Tech Companies.
Small Tech yet Big Aspirations. AI tools, machine-learning and automation are at the very essence of our operation. These tools enable us to continually challenge the status quo. We’re re-thinking marketing, we’re re-considering ‘the organisation’ and we’re re-imagining games and apps.
We're a small team... so everyone has to wear multiple hats. We all get stuck in and, where possible, we get the not-so-fun bits completed by our AI friends. Especially accounts.
In just a few short months, we’ve built some incredible systems & capabilities to automate & scale content production through AI. With these systems now in place, we’re now testing these systems on the ‘quiz’ category.
Half Moon was founded in early 2023 by Pieter Kooyman, an experienced games executive. We are backed by some of the highest profile angels you can imagine (Miniclip, Space Ape, Tripledot, Fumb Games, Mopub, etc.).
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